WHAT IS INBOUND MARKETING
inbound marketing is one of the most effective marketing method for marketing your business digitally like in online, generating leads, and to decreasing your conversion time. The Inbound marketing can take your digital strategy to the next level of marketing to the lead generation and to customer engagement. Instead of the old outdated outbound marketing methods of buying ads or buying email lists, and hoping and waiting for leads. inbound marketing will focus on creating quality content which pulls the people toward your company and to your product through delivering relevant content, where and when they need it the most. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight by time.
By creating content that designed to appeal to your dream customers, inbound attracts qualified and prospects to your business that keeps them coming back for more. The best part in the inbound marketing is that, it is not a paid form of advertising.
What is the benefit of this?
the benefit of inbound marketing is that,Your content lives on your site as long as you need it to. The difference between that and paid one, is that when you stop paying for ads with Google Adwords, Facebook ads, or bing ads, your leads and website traffic will also stop as well. That is not in the case of inbound marketing.
What is the benefit of this?
the benefit of inbound marketing is that,Your content lives on your site as long as you need it to. The difference between that and paid one, is that when you stop paying for ads with Google Adwords, Facebook ads, or bing ads, your leads and website traffic will also stop as well. That is not in the case of inbound marketing.
There are Four major marketing funnels that are critical when we are talking about inbound marketing: Attract, Close, Convert & Delight.
Let me explain you each of these in some more details.
Let me explain you each of these in some more details.
- Attract: Attracting the customers is the first step in inbound marketing methodology. At the initial marketing stage, the customer is to be provided with the right content, at the right place, and at the right time through the search engine optimization and social media marketing.
- Convert: Once the right visitors have been attracted to the site, the next goal is to convert them into leads through obtaining their contact information on the landing page. In order to receive this valuable information, the remarkable content they need at that very moment is offered to them. This helps give them the information they are looking for, while you providing and you get with their contact information to effectively market to them.
- Close: The closing stage is where the leads are transformed into the customers. At this later marketing stage, specific marketing tools like marketing automation, lead nurturing, and the social media monitoring are utilized to ensure that the correct leads are closed at the perfect time.
- Delight: Inbound marketing it revolves around providing the outstanding content to both of the leads and to your customers. This means that even after a lead is closed, they still must be engaged through the dynamic content, social media, and trigger marketing. The goal is to be delighting the customers
- both being able to solve their issues, and turn them into promoters to your business.
the Inbound marketing Methodology involves in the marketer in every stage of the customer journey to finding the perfect product or a service by attracting the correct visitors to your website and converting them into qualified leads, closing more sales and delighting your customers.
What is the remarkable about this methodology is that you are in charge of your own results. The successful results are achieved through inbound marketing channels and tactics that allow you to create and deliver the rewarding content and marketing for your leads and customers at exactly the right and correct time.
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