THE COMPLETE GUIDE TO GOOGLE TAG MANAGER TOOL
Google Tag Manager is one of the free tool that allows you to manage and deploy marketing tags on the website (or a mobile app) without having to modify the code. Information from one data source (your website) is shared with another data source (Analytics, google ads) through a tool called Google Tag Manager
Collecting data using tools like Google Analytics is critical for expanding the business’s online reach, converting leads into the customers, and for optimizing a digital marketing strategy to create a stronger relationship with the audience.
However, collecting the data is easier as said than done. Google Analytics and other related analytics tools aid the process, but they work more efficiently with the addition of tags.
Tags, in the general sense, are bits of code we embed in our website’s javascript or HTML to extract certain information.
For marketers, the necessary tag is information typically includes how long users visit a page on your site, form submissions, how they arrived on our site, which links they clicked, or even what products did they remove from their shopping cart.
Each tag tracks something different every time. For instance, you might create a tag just to see how many people fill out the form on your “Contact Us” page. That tag can then send more precise information to Google Analytics, or AdWords, or another third party.
Unfortunately, manually coding tags may be a tedious & difficult process for the marketers without much development or coding experience, and it’s time-consuming to fill out tickets for the IT department.
With Google Tag Manager, our whole tagging process becomes much easier. All you do is embed code into the site pages once, and then each time you want to create a tag, Google Tag Manager codes it and embeds it for us.
Do You Want to Know What is Google Tag Manager?
Google Tag Manager is a tag management system that allows us to create and monitor tags on a user interface, without writing a new code each time you want to construct a tag. You simply embed the Google Tag Manager code into each page of our website. This eliminates the manual process of creating tags, making our marketing process more efficient and accurate.
Google Tag Manager does a few things, it allows our developers and IT department to focus on larger-picture tasks by reducing the burden of coding on each individual marketing tag.
Second, since Google Tag Manager codes the tags for us, it significantly decreases the possibility of human error.
And third, Google Tag Manager allows our marketing department to take complete control over the tags that they create and monitor. Giving our marketers full reign over their tags increases productivity. Also, using tags improves the efficiency of your analytics system, ensuring higher-quality reports and a better sense of our true online audience.
With all that said, it’s still a tool we might want to try for ourself before choosing if it’s a perfect fit -- maybe you already have a tagging system in place, or you don’t feel you require that level of organization since your website doesn’t normally need new tags.
Google Tag Manager is free, so you can try it out practically risk-free. Here, we’ll explain to you how to set up an account, how to create a new tag, how to use the Google Tag Manager with your Google Analytics account, and how to install the tool in WordPress.
After that, you can decide for yourself if it’s the right system for your website/blog.
Google Tag Manager: How to Set Up an Account
Setting up a free account is a very easy two-step method, but it’s various from any of the other Google Analytics or Gmail accounts. To assure a harmless set-up, we’ve recorded the process for setting up an account.
Here’s what you have to do:
1. Go to https://www.google.com/analytics/tag-manager and click the “Sign Up for Free” button. It will ask you to input your account name ( or a company), country, and the website URL, as well as where you want to use Google Tag (web, iOS, Android). When you’re complete, click on the blue “Create” button.
2. Next, you will be given codes and few instructions to include one code in the <head> of your web page, and the other one after the opening <body> tag. You can do this now, or apply the codes to the site later (they are accessible in the dashboard). after you have done, click “Ok”.
The next is to Set Up a Tag
Once you have a Google Tag Manager account, the primary thing you should want to learn is how to set up a tag.
You can create limitless configurations of tags in Google Tag Manager.
which is helpful for creating in-depth reports on the audience’s behavior, but it can become incapable if you don’t organize your tags properly.
Google recommends using the following naming convention: tag type - the name of the app - detail.
Maybe, you name one tagging configuration, “AdWords conversions - iOS - 2018-02 campaign” and then another, “Google Analytics - CTA - About Us page”.
This way, you can accurately identify and collect data linked to specific campaigns or web pages.
For example, the second tag, “Google Analytics - CTA - About Us page,” tells you how well you're About Us call-to-action button is performing. That information is worthy, and might be lost if you named your tags more generally, like, “CTA button”.
Now let’s check out how to set up a tag:
1. Within the Google Tag Manager dashboard, click the “Add a New Tag” button, check I have circled it below
2. Title the tag you need, and then click anywhere in the top “Tag Configuration” box, to choose a tag type.
3. There will be dozens of tag types (they are not all displayed here, and you can also customize a tag type). I chose “Classic Google Analytics”.
4. If you want your tag tracked in Google Analytics, the next step is to input your Web Property ID, which you will find in your Google Analytics account. Then, pick a “Track Type”. here I chose “Page View”, but there are lots of other options.
5. Next, choose the trigger (a trigger means when you want the tag recorded, i.e. “every time someone visits the page”). I chose “All Pages”, to get insights every time someone views any of my web pages, but this differs depending on your purposes.
6. When you’re good with the information in the “Tag Configuration” and “Triggering” boxes, click on the blue “Save” button.
7. Next, click on the blue “Submit” button. Your tag will not work until you do so.
8. When you click on “Submit”, you will be taken to this “Submission Configuration” page.
There are 2 options: “Publish and Create Version” or to “Create Version”. Since I am ready to push the tag onto all my site pages, I selected “Publish and Create Version”, and then I pressed the blue “Publish” button at the top right.
There are 2 options: “Publish and Create Version” or to “Create Version”. Since I am ready to push the tag onto all my site pages, I selected “Publish and Create Version”, and then I pressed the blue “Publish” button at the top right.
9. Finally, you will be shown this “Container Version Description”. To keep the tags organize, add the name the description to understand what you were trying to record with the tag.
10. Assure your tag appears in your “Version Summary” report.
Now, you’ve successfully created your first google tag
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