WHAT IS ON-PAGE SEO

WHAT IS ON-PAGE SEO


On-page SEO is the method of optimizing specific web pages in order to rank higher and earn more relevant traffic in search engines like google. On-page relates to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to the links and other external signals.

On-page SEO

On-Page SEO refers to how well the web site's content is displayed to search engines. On-page optimization involves assuring whether a particular webpage is structured in a way so that it gets found by the search engines for given keywords and key catchwords. It does not only help in getting a good search engine ranking but also increases the overall readability of the site. The best part is that not much has changed about the on-page optimization procedure. It can still be improved quickly by pinching incorrect elements on a webpage.

These are the five key elements of a successful on-page optimization:


1. Page copy:

A good content copy is really the key to your progress. It is an open mystery that you need to produce original, unique, new and high-quality content of significance on a continuous basis to perform well and rank high on search engines. There are a few things you need to keep in mind while producing the content copy.

Keyword:

Each bit of content should be created following the focus primarily on a particular keyword or a key phrase. This word or phrase should at most limited be mentioned for a particular number of times in the whole content and this method is known as keyword density. Each content copy is supposed to maintain a keyword density of 3-5% as per the industry standard. Keep a mix of primary and secondary keywords and key phrases in your content but optimize your content throughout only those keywords and phrases on which you desire to achieve top on the organic search rankings.

Quality over quantity:

You don’t necessarily need longer articles for better search engine rankings. Web pages with added content intensity and depth have started functioning better on search engine ranking since the 2011 Google algorithm update.

2. Title Tags

the title tag is the most essential element among the “big three”, the other two being page copy and inbound links. The title tag includes the words which appear in the clickable link of the search engine result. Google has restricted the page titles up to 70 characters, so it is notably important that your title tags are keyword-relevant yet compact. For example, when looking up in Google for a query, you might have noticed the cut-off title tags in a few results, that’s because of the title tags for the page are too long. To optimize the title tags primary keywords and secondary keywords should be mentioned in the same order and the marked keywords, in the end, this is a rule to follow the only exemption for the home page.

3. Meta Data

Metadata is a well-written description reviewing the content of a particular web-page. It used to be one of the most crucial factors influencing search engine optimization in the pre-Panda era. Metadata completely lost its importance in leading Search Engine rankings from September 2009 after Google’s declaration. It was majorly undervalued because of a wide practice of spam methods. Google crawlers though look at the Meta keywords to get an idea about the topicality of the page content. Meta descriptions have to be created within a limit of 155- 160 characters which actually should not include anything but alphanumeric characters. It can’t influence search engine rankings but do help in getting a high click-through rate.
Meta description works more as an ad copy for the organic search results which influences the readers to click on a particular link. It can also effectively support the primary keywords within it, Google particularly highlights them if the searched key phrase contains the exact keywords.

4. Heading Tags

These are the tags that define the content of your page section-wise, just like common headings and subheadings. There should be one <h1> tag every page, which should include the most relevant key phrase or keyword. This tag can be created up till <h6>, though the general practice is to use this till <h3>.
Apart from the primary keyword mentioned in the <h1>, you can include the other important keyphrases in <h2> and <h3> tags to define the other sections of the content. The <h1> tag should be optimized well as search engines still give this some value.

5. Interlinking

 linking one of your website pages to other related pages on your website provides context to the search engine and to the users as well. Some best practices are:
  1. Include links in the main content of each page.
  2. Paragraph links carry the most weight.
  3. Use keyword-rich anchor text in links.
  4. Avoid using non-descriptive anchor text (for example, read more, click here, etc).
  5. Link to relevant, deep pages.
  6. Use breadcrumb navigation on every page
  7. Monitor your inbound links through Google Webmaster Tools.
  8. Avoid multiple links to the same page from a single page.
  9. Fewer links= More authority per link.
The most common practice of showing “related links” or “tags” at the end of a page or in a sidebar is done to thematically relate one page to another.

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