WHAT IS OFF-PAGE SEO
As you might know that there two types of seo: on-page and off-page, here we discuss on off-page
Off-Page SEO
Off-Page SEO is a seo method which refers to your website’s overall 'authority' on the web determined by what other websites or blogs say about your site. Off-page optimization is a long term process and takes time(days or months) to improve. off-page is all about your online reputation. Off-page optimization includes acquiring the backlinks to your page from the authority sites in your niche. Backlinks are the currency of any off-page strategy. And unlike on-page optimization, off-page optimization efforts are not openly visible on the webpage itself, it does the background work for a better search result to improve your search results.
But, after the recent Google Panda and Penguin updates, The off-page optimization method has drastically changed and Many effective old school practices became absolutely negatively affected by many big websites and the blogs with high page ranks.
1. Acquiring Backlinks
Acquiring backlinks to your web pages from higher authority sites is more important than ever. Search engines treat the link popularity as one of the key factors for a more favorable search engine ranking. Though, link reputation is not the top ranking factor anymore, as it can easily be managed. Nowadays, the search engines concentrate more on the quality of your content and the level of engagement on the site, over the number of links pointing towards your site. So, the success factor is not building a long list of inbound links but building a path of quality links for your site. Creating good quality content which informs and educates your target audience is more important than ever.
TIP: Getting a number of links from multiple domains related to your industry are the key. Buying backlinks from non-related domains won’t gain your goodwill in the search engine results and may even penalize you.
2. Leveraging social interaction with your site
Use of social metrics or social engagement as the ranking factor is an increasing trend. Besides backlinks, Google also gives prominence to social signals around your content. Whether it’s the number of people who tweet, or ‘Like’, or social bookmark or “vote” via Google +1 for your content, your site’s social footprints will have a direct relation with your rankings. SEO has now evolved into social.
3. Promote your content via social channels
Make sure to promote your content through multiple social media channels to obtain some of the social media traction. You can also use multiple platforms to engage with your audience, keeping on the focus to the ones creating maximum buzz for you. There are multiple platforms at your exposure.
Facebook is the main social platform with the maximum number of active users at this very moment. You can also share your content there but don’t use a promotional tone, rather keep it light as people come to Facebook mostly with an intention of socializing in a casual mood. Especially interesting in the light topics with pictures get more attention in the form of Likes and Share on Facebook.
Twitter and LinkedIn
You can share your content on both these platforms. You can share your content in the form of a post, article, video, image or even in the form of a simple update. You can join relevant LinkedIn groups and share your articles there too. If you have content of great quality you’ll surely able to create some trending around it.
Google+
It has become very important to share any content that you create on Google+, as it is a form of search engine provider itself. Recently, there is a lot of noise that Google+ has an indirect correlation with your website’s ranking in the search engine. Google also has introduced a new feature called Google Authorship. It shows the picture and the name of an author with his articles in the Google search results. This has come across as a major factor to counter any duplicate content by giving weightage to the authors and the content created by them. An article is a form of popular author who can get extra points for reliability, which can help in a better search engine ranking in the future.
Pinterest is one of the latest social media sensation. The image-sharing website which allows you to share pictures from your post to appeal to the target audience. If you have an e-commerce site, Pinterest can also help you to drive your sales.
Quora
This is the question and answer platform where a lot of people come searching for the solution to different problems and their queries. You can post your content(answer) or your opinion in any of the relevant discussion threads and readers can provide upvote or downvote to your content. This is in fact the future of commenting. The platform can help you establish yourself as a subject matter as expert in your field.
Video Sharing
You can create informational videos on topics like make-up tips or different marketing strategies to share them on free video hosting sites like Vimeo, YouTube, etc. which helps you to generating billions of unique viewers every month. and can also drive traffic to your website or an blog
4. Add social book markings
Social bookmarking is one of the old yet valuable off-page SEO techniques being used from the pre-Panda and Penguin age. There are many sites like Tumbler, Stumbleupon, Reddit, being the most leading ones, where people come in searching for various content topics. You can add a social bookmarking panel to your website and share all of the content which you produce. Not just that, also try to participate in the discussion to regularly mark your presence with your comment and content.
5. Guest Blogging
Another better way of acquiring strong backlinks in the post, Panda era is guest blogging. You have to create relevant and high-quality content and submit to the blogs with higher page ranks. If your article holds real good stuff it will get published and to do that you have to observe the content types and categories which are the main target to blogs, it’s even high if there are some common or relevant categories both of you provide to. But remember, you should not do it just for the sake of getting backlinks and also submitting articles to sub-standard blog sites is not going to fetch your craved benefit.
For a long term and successful search engine optimization strategy, you should work on your site structure as well as on building your online status by getting backlinks and creating the community around your content. And, ultimately, it heats down to creating interesting and informative content that people would like to read and share or involve. Content is still the King. and the future for seo
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