WHAT IS META TAGS
USES OF META TAGS
Meta tags are the part of HTML coding of your website. They work behind the scenes for helping search engines make sense of each web page.
Meta Tags are the HTML elements, which typically placed in the <head> of a page, that contain information about a web page which is not displayed to the users. Meta tags provide metadata about the page, such as description/ keywords and other information that is not provided elsewhere.
Meta Tags are used across the web for a wide variety of reasons, Google encouraged site owners to place certain meta tags in <head> of their websites to pass structured information to Google's web-crawler or Google bot. Though no longer in use by Google to the same degree keywords meta tags have been almost entirely phased out because of SEO abuses meta tags to remain in use by major websites such as Facebook and other content sourcing platforms or social media platforms
There are very few meta tags but as a creator of online content, you only need to concern yourself with a few of them think it.
Page title meta tag
The text in the page title tag will appear in a few places they are in the browser bar when you view the page which are: it’s the page name when your site or blog is saved as a bookmark or favourite, and when it is shared across all the social media.
The page title will also appears in the search results and it is one of the key pieces of the information which search engines can use to match you up to online searches.
So important, right? Oh, and you only have 50-60 characters. make these 50-60 characters more unique. be creative
Page description meta tag
The text you put up in the description meta tag lets you influence the page description shown in search results and when your page is shared. here I say influence because you can never guarantee that search engines will use your description or choose the introduction from your page.
Google doesn’t look at the description tag for information about your content but potential readers do so give a description which is mostly liked by your viewers
Your meta tags need more than keywords
Your title tag and description tags in your meta data have traditionally been used to describe the web page. Because they appear in the search engine and when your page is shared.
Ideally, your meta tags should contain:
1. An accurate summary of what your web page or blog post is about
2. A compelling reason to actually click the link and find out more
3. A call to action
And all in just a little more than a tweet. Writing optimised and effective meta tags is a tough try to be more creative.
Tips for writing effective tags for your meta data
Don’t waste the first 15 characters of your title with your useless description or your business name. In fact, only include your business name if that’s the number one way people find you or you have space left. Your meta tags should entice them with a reason, not a business name.
Be accurate about your page content: Misleading search engines and searchers about what your web page actually contains is bad SEO and it’s bad form. You might get a lot of traffic but they won’t stick around because you fibbed. Nil conversions is equal to FAIL.
Entice people with a benefit: Why should they click on your link? What your web page is delivering? The main benefit your page offers can be linked in with your page summary using phrases like 'Discover how', 'to know this', 'Your first guide to…'.
Include a call to action: If you have a special offer, include it in your page description 'Subscribe to your free cheat sheet' or 'Book your copy writing'. If you don’t have an offer, drive some action.
Put your keywords up front: Search engines pay attention to the first few words of everything so, if you can, pop your keywords up front in your page title tag. While page description tag doesn’t put out for SEO, any matching keywords are highlighted which reinforces the match to readers.
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