On-page SEO is the main practice of optimizing the individual's web pages in order to rank higher and earn more relevant traffic in search engines. On-page seo refers to the both content and HTML source code of a page that to be optimized, as opposed to off-page SEO which refers to links and other external signal's
What is On-Page SEO?
On-page SEO (some called on-site SEO) refers to optimizing multiple components within a website or a blog. The goal is to set up your site’s pages to land at the top of search engine results and to gain more traffic to the website or an blog.
You affect is to likelihood of this by optimizing the content or the architecture and the HTML code of your website or an individual blog.
Every factor of an On-Page SEO is controlled by you in your website’s interface. That’s why it is important to do it correctly and perfectly.
Look here to know What's the difference between on page and off page SEO?
Off-Page SEO is the set of factors that occur on other websites which improve your website’s position in the search engine results page (SERPs).
Some major factors of off page SEO are:
- Links on other websites that point to you
- Mentions of your brand across the web
- User behavior and engagement on your website
- Shares on social media
Off-Page SEO concerns the promotion of your website/blog on other sites in a variety of ways. For example, building links to it in other website's and promoting it on social media is the best way
Why is a User-Friendly Website Important for the On-Page SEO?
the On-Page factors involve in both the front end (the content) of your site as well as the backend (HTML code).
Google’s algorithm tracks the quality and user-friendliness of the website and the blog in terms of how:
- Their bot crawlers interact with the backend and
- How real humans interact with the front end.
There are few elements that go into optimization. Before we get into the different on-page factors, let us establish why a user friendly website ties them together.
You can adjust things on your site until the end of time, but you won’t be successful until people consistently land on and continue to navigate it without bouncing off in the first 8 seconds. A user-friendly website encourages human engagement.
If the front end the content isn’t immediately appealing, user-friendly and relevant, most people will click away always.
So when you perform On-Page Optimization, keep in the mind that a user-friendly experience means that someone landing on a page of your website's:
- Clearly understands what the webpage is about
- Finds that page relevant to their search (their search keywords)
- Decides that page is useful and thus should rank highly in the SERP's
This is why it’s important to flip a script in your head that may be saying “I need to make my website look good for Google.” You really need to make your website look good for people and Google will also respond well as a result.
That being said, there is a full-on system to doing this that we are about to get into.
What Are the Major Factors in On-Page SEO?
These are the specific factors we’ll be getting into in this guide:
You can divide these factors into front-end and backend factors.
Front-End Factors:
In terms of the front end, or what’s visible to the users who come to your site, several key factors play a role in SEO:
- Value — Is the content perceived as immediately valuable? This is reflected in things like your headline, topics, and images.
- User Experience — Does your site load quickly? Is it easy to navigate? Does it load and can it be easily used on mobile?
- Keywords and Content — Are your keywords and content optimized for search? In other words, do you include keywords and phrases that someone would actually search for on Google?
Backend Factors:
On the backend, Google is forming opinions about your page’s relevance based on things like:
- Bot-friendliness — Is your data organized so that Google’s search engine bots can easily scroll your page and determine what it’s for?
- Metadata — Does your HTML include clues to your content’s purpose? Things like meta descriptions, URLs, and title tags play a role in this.
- Mobile-friendliness — Is your site optimized for mobile viewing from a technical standpoint? Is your site’s design responsive?
Both the front end and backend of your website matter when it comes to SEO.
Now we’ll get into the optimization of all these major factors. Starting with your keywords and content.
Optimize Content
To get success, you should do keyword research for your site and use it to create great content.
You want high-quality content that Google loves AND converts your visitor into a customer.
Let’s talk about how to do that.
Research Keywords and Key Phrases to Use
A main principle of modern SEO is writing for topics rather than keywords
Your goal is to create a list of relevant keywords to your audience. Think of your website as a hub for the main topic that your target audience is interested in.
To see what this looks like, use Google search to find questions your audience might ask.
If you go to Google and type “onpage seo,” you can look at the “people also ask” section to see other major topics:
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