GOOGLE DIGITAL UNLOCKED ANSWERS
MAKE IT EASY FOR PEOPLE TO IND A BUSINESS ON THE WEB
1. GOOGLE SEARCH CONSLE "CRAWL" REPORTS LET YOU MONITOR
ANSWER: WHAT INFORMATION GOOGLE RECORDS ABOUT YOUR SITE
2. SEARCH ENGINES SEE THE CONTENT ON A WEBSITE AS WRITTEN CODE HOW CAN YOU HELP SEARCH ENGINES IDENTIFY THE IMAGES ON YOUR WEBSITE
ANSWER: GIVE THE DESCRIPTIVE NAMES
3.WHAT ARE THREE KEY CONSIDERATIONS WHEN EVALVATING KEYWORDS FOR SEARCH ENGINE OPTIMISATION
ANSWER: FREQUENCY / COMPETION / RELEVANCE
4. GAINING BACKLINKS TO YOUR WEBSITE IS A GREAT WAY TO IMPROVE THE SEO PERFORMANCE WHAT BEST PRACTICE WILL ENCOURAGE PEOPLE TO LINK BACK TO YOUR SITE
ANSWER : WRITE SOME GREAT CONTENT THEY WILL FIND USEFUL
5. WHEN OPTIMISING A WEBSITE FOR SEARCH WHAT IMPACT DO META AND TITLE TAGS HAVE ON THE SEARCH ENGINE
ANSWER: THEY ARE EMBEDDED MESSAGES THAT HELP THE SEARCH ENGINE DETERMINE WHAT'S ON THE PAGE
6. WHEN ADVERTISING USING SEARCH ENGINE MARKETING YOU ONLY PAY
ANSWER: WHEN YOUR AD IS CLICKED BY SOMEONE
7. WHEN RUNNING A SEARCH ENGINE MARKETING CAMPAIGN WHAT GOAL DO YOU EXPECT TO ACHIEVE BY HAVING CONVERSION TRACKING ON YOUR SITE
ANSWER: TO ADVERTISE INTERNATIONALLY MORE EASILY
8. WHAT IS THE MOST IMPORTANT THING TO CONSIDER WHEN OPTIMISING A SEARCH ENGINE MARKETING CAMPAIGN
ANSWER: INCREASING THE RELEVANCE OF THE KEYWORD ADS
9.WHAT IS THE TERM WE USE TO DESCRIBE HOW SEARCH ENGINES CATAGORISE EACH PIECE OF CONTENT
ANSWER: INDEXING
10.WHAT IS THE FIRST STEP IN THE SEARCH ENGINE OPTIMSATION PROCESS FOR YOUR WEBSITE
ANSWER: KEYWORD RESEARCH
11.WHEN LOOKING TO OPTIMIZE THE PERFORMANCE OF A WEBSITE TO IMPROVE ITS SEARCH ENGINE RANKING USING LONG TALL KEYWORD TERMS IN YOUR SEO PLANS OFTEN ALLOWS YOU TO...
ANSWER: FIND MORE OPPORTUNTIES
12.THERE ARE MANY WAYS YOU CAN IMPROVE THE PERFORMANCE OF A WEBSITE FROM AN SEO PERSPECTIVE WHEN IT COMES TO LINK BUILDING WHICH OF THE FOLLOWING STATEMENT IS ACCURATE
ANSWER: THE QUALITY OF LINKS IS IMPORTANT, NOT THE QUANTITY
13. A LOT OF FACTORS CAN AFFECT HOW WELL A WEBSITE WILL RANK ON SEARCH ENGINES WHAT ROLES DOES META DATA HAVE IN THE PROCESS
ANSWER: PROVIDES SEARCH ENGINE WITH MORE CONSISTENT AND CLEAR INFORMATION ABOUT WHAT'S ON THE WEBSITE
14. WHEN ADVERTISING ON SEARCH ENGINE IF YOU BID THE SAME AS YOUR COMPETITOR HAVING A HIGHER QUALITY SCORE WILL YOU APPEAR WHERE IN COMPARISION
ANSWER: ALONG SIDE THEM / BELOW THEM / ON THE NEXT PAGE
15. WHICH OF THE FOLLOWING WILL BE ACHIEVED BY INCLUDING AN OFFER IN A SEARCH ENGINE MARKETING (SEM) AD
ANSWER: IT WILL HELP AD STAND OUT AND ENCOURAGE PEOPLE TO CHECK IT
16. WHEN FINE-TUNING PAID SEARCH ADS YOU CHANGE A BROAD MATCH KEYWORD TO A PHRASE MATCH KEYWORD USING WHICH SYMBOL
ANSWER: QUOTATION MARKS
17. TO IMPROVE YOUR WEBSITE'S SEO PERFORMANCE WHEN SHOULD YOU CONSIDER UPDATING YOUR SEO PLAN
ANSWER: WHEN YOU ADD A NEW SERVICE OR PRODUCT
18. IF YOU WANT TO TRACK A COMPLETED ORDER IN YOUR WEBSITE'S WHAT WOULD BE A PROPER PLACE TO ADD THE CONVERSION TRACKING CODE
ANSWER: ORDER CONFIRMATION PAGE
19. WHEN USING A SEARCH ENGINE WHAT IS THE NAME OF A WORD OR PHRASE SOMEBODY TYPES TO FIND SOMETHING ONLINE
ANSWER: SEARCH QUERY
20. WE USE THEM EVERY DAY BUT WHAT IS THE OVERALL PURPOSE OF A SEARCH ENGINE
ANSWER: TO HELP THE USER FIND THE MOST RELEVANT ANSWER TO THEIR QUERY
21. WHICH SEARCH QUERY WOULD TRIGGER AN AD BASED ON THIS KEYWORD: [ LONDON PORTRAIT PHOTOGRAPHER]:
ANSWER: LONDON PORTRAIT PHOTOGRAPHER
22. WHEN RANKING WEBSITES ON SEARCH ENGINE RESULTS PAGES, WHICH ELEMENT OF A WEBSITE DO SEARCH ENGINE VALUE THE MOST
ANSWER: UNIQUE / ENGAGING RELAVENT CONTENT
23.WHICH OF THE FOLLOWING IS A BENEFIT OF SEARCH ENGINE MARKETING[SEM]
ANSWER: SEM IS A LOT CHEAPER THAN ANY OTHER ADVERTISING MEDIUM
24. FILL IN THE BLANK: WHEN OPTIMISING SEM CAMPAIGNS NEGATIVE KEYWORDS__________YOUR ADS FROM APPEARING WHEN PEOPLE SEARCH FOR THINGS THAT AREN'T RELAVANT TO YOUR BUSINESS
ANSWER: PREVENT
25.FILL THE BLANK: SEARCH ENGINE_______THE INTERNET TO DIES COVER CONTENT
ANSWER: CRAWL
26. WHEN LOOKING TO INCREASE THE PRESENCE OF A WEBSITE PUTTING TOGETHER YOUR SEARCH ENGINE OPTIMISATION PLAN WILL HELP YOU PLAN YOUR STEPS WHICH ACTIVITY WOULD BE FIRST ON THE LIST
ANSWER: KEYWORD RESEARCH
27. FILL THE BLANK: WHEN MANAGING SEM CAMPAIGNS THE BEST WAY TO OPTIMISE YOUR QUALITY SCORE IS TO IMPROVE THE________OF YOUR KEYWORD ADVERTS AND LANDING PAGES
ANSWER: RELEVANCE
28. WHEN ADVERTISING USING SEARCH ENGINE MARKETING [SEM] YOU ONLY PAY
ANSWER: WHEN YOUR AD IS CLICKED BY SOMEONE
29. WHAT CAN YOU ACHIEVE IF YOU DIVIDE YOUR SEARCH ENGINE MARKETING ACCOUNT INTO RELEVANT CAMPAIGNS AND AD GROUP
ANSWER: ENSURE PEOPLE SEE RELEVANT ADS THAT RELATE TO THEIR SEARCH QUERY
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