GOOGLE DIGITAL UNLOCKED ANSWERS-PART-3
REACH MORE PEOPLE LOCALLY ON SOCIAL MEDIA OR ON MOBILE
1. LOCAL DIRECTORIES ARE A GREAT TOOL FOR GETTING NOTICED LOCALLY ONLINE WHAT WOULD BE THE FIRST STEP IN USING A DIRECTORY
ANSWER: CREATE A LISTING
2. WHAT ARE THE BENEFITS OF USING SOCIAL MEDIA WHEN LOOKING TO ADVERTISE YOUR BUSINESS LOCALLY
ANSWER: YOU CAN TARGET ADS TO A SPECIFIC LOCAL AUDIENCE
3. THERE ARE LOTS OF SOCIAL MEDIA PLATFORMS OUT THERE BUT WHAT IS A BENEFIT OF USING MORE NICHE SOCIAL MEDIA PLATFORMS FOR YOUR BUSINESS
ANSWER: PEOPLE ON NICHE PLATFORMS ARE MORE LIKELY TO ENGAGE WITH YOU
4.WHEN IT COMES TO KNOWING WHICH SOCIAL MEDIA PLAT FORMS TO FOCUS YOUR EFFORTS ON HOW CAN YOU WORK OUT WHICH ONE WILL WORK BEST FOR YOU
ANSWER: USE ONLINE ANALYTICS TOOLS TO MEASURE ENGAMENT
5. WITH MORE AND MORE USERS USING MOBILE TO LOOK AT WEBSITES IT IS KEY THAT YOU OPTIMISE YOUR SITE SO USERS CAN FIND IT WHEN SEARCH ONLINE WHICH TWO ELEMENTS SHOULD YOU LOOK TO OPTIMISE FOR IMPROVED SEO PERFORMANCE
ANSWER: SITE SPEED AND USABILITY
6.MOBILE ADVERTISING IS A GREAT TOOL FOR MARKETERS BUT ALL THAT GOOD WORK COULD BE UNDONE IF YOUR WEBSITE ISN'T WHAT
ANSWER: OPTIMIZED FOR DIFFERENT DEVICES
7. WHAT OF THE FOLLOWING ACTIONS WOULD BE MOST EFFECTIVE FOR A BUSINESS TO TAKE IN ORDER TO HELP THEM PROGRESS TOWARDSNACHIEVING THEIR CONTENT MARKETING GOALS
ANSWER: REFINING THEIR CONTENT MARKETING STRATEGY AS THEY GO TAKING INTO ACCOUNT AVAILABLE DATA AND METRICS
8. WHEN LOOKING TO PROMOTE YOUR PRODUCTS AND SERVICES LOUDLY WHAT ARE THE BENFITS OF USING SEARCH ENGINE ADS
ANSWER: YOU CAN TARGET ADS TO A SPECIFIC GEOGRAPHIC AREA
9. WHICH OF THE FOLLOWING WOULD BE DESCRIBED AS A GOOD BUSINESS GOAL TO SET FOR YOUR SOCIAL MEDIA CAMPAIGNS
ANSWER: INCREASE AUDIENCE ENGAGEMENT
10. WHAT TYPE OF TOOL CAN BE USED TO MONITOR AND EVALUATE YOUR SOCIAL MEDIA AUDIENCE ACTION ON YOUR WEBSITE
ANSWER: SOCIAL MEDIA ANALYTIC TOOLS
11.WHEN BUILDING A WEBSITE FOR A BUSINESS WHAT TYPE OF DESIGN SHOULD IT HAVE IN ORDER TO BE MOBILE FRIENDLY
ANSWER: A RESPONSIVE DESIGN
12.WHEN DESIGNING MOBILE ADVERTISING CAMPAIGNS WHAT IS A BEST PRACTISE TO IDENTIFY WHICH KEYWORD TO TARGET
ANSWER: USE THE GOOGLE KEYWORD RESEARCH TOOL OR BING KEYWORD RESEARCH TOOL
13.WHEN LOOKING TO GET NOTICED LOCALLY ONLINE WHAT INFORMATION SHOULD YOU ENSURE IS ON YOUR WEBSITE AS A MINIMUM
ANSWER: AN INTERACTIVE MAP
14. WHAT IS IT IMPORTANT TO REACH CUSTOMERS ON THEIR MOBILES WHEN ADVERTISING LOCALLY
ANSWER: EVERYONE HAS A MOBILE PHONE
15. HOW WOULD YOU CLASSIFY THE CONTENT DISTRIBUTION CHANNEL THAT USES INFLUENCER AND OUTREACH MARKETING TO INCREASE A BRAND'S REACH
ANSWER: PAID
16. DIGITAL MARKETING ISN'T JUST ABOUT SELLING YOUR PRODUCTS INTERNATIONALLY IT CAN BE USED TO GREAT EFFECT FOR LOCAL BUSINESS WHAT DO WE MEAN BY LOCAL BUSINESS
ANSWER: A BUSINESS THAR OPERATES FROM A SPECIFIC GEOGRAPHIC LOCATION
17. WHEN IT COMES TO MOBILE HOW WOULD YOU DEFINE USABILITY
ANSWER: THE VISITOR'S EXPERIENCE ON YOUR SITE
18. WHEN LOOKING TO ADVERTISE YOUR BUSINESS TO MOBILE USER'S SOCIAL MEDIA ADVERTISING CAN BE REALLY EFFECTIVE BECAUSE
ANSWER: IT ALLOWS YOU TO TARGET PEOPLE BASED ON THEIR LIKES AND INTEREST
19. WHICH OF THE FOLLOWING IS A CORE BENEFIT THAT CONTENT MARKETING CAN BRING TO A BUSINESS ONLINE PRESENCE
ANSWER: IT CAN IMPROVE SALES BY DIRECTING MORE TRAFFIC TO YOUR WEBSITE
20.WHICH OF THE FOLLOWING TOOLS COULD BE USED TO GAIN AN INSIGHT INTO THE PHRASES AND QUESTIONS PEOPLE SEARCH FOR ABOUT A GIVEN SUBJECT ONLINE
ANSWER: SEM RUSH
21.FILL THE BLANK: WHEN IT COMES TO PROMOTING A BUSINESS LOCALLY SEARCH ENGINES CAN______YOUR BUSINESS IN THE SEARCH RESULTS PAGE IF THE USER IS NEAR YOUR LOCALLY
ANSWER: PRIORTISE
22. WHICH OF THE FOLLOWING ACTIONS WOULD BE MOST EFFECTIVE FOR A BUSINESS TO TAKE IN ORDER TO HELP THEM PROGRESS TOWARDS ACHIEVING THEIR CONTENT MARKETING GOALS
ANSWER: DEFINING THEIR CONTENT MARKETING STRATEGY AS THEY GO TAKING INTO ACCOUNT AVAILABLE DATA AND METRICS
23. WHEN LOOKING TO PROMOTE A BUSINESS ON SOCIAL MEDIA WHAT IS A GOOD WAY TO GROW YOUR SOCIAL MEDIA FOLLOWING OR ENGAGEMENT QUICKLY
ANSWER: PAID ADVERTISING
24. WHEN LOOKING TO CREATE VIDEO CONTENT FOR YOUR MARKETING STRATEGY WHAT THREE BEST PRACTICES SHOULD YOU LOOK TO INCLUDE
ANSWER: SHORT, RELAVANT INCLUDE A CALL TO ACTION
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