GOOGLE DIGITAL UNLOCKED ANSWERS
TRACK AND MEASURE WEB TRAFFIC
1. WHEN USING ANALYTICS PROGRAMMES ON YOUR WEBSITE WHICH OF THESE DO NOT FALL UNDER THE CATEGORY
ANSWER: THE TIME A USER SPENDS ON THE SITE
2. HOW DO YOU HANDLE DATA IN ANALYTICS TO GAIN GREATER INSIGHTS INTO OUR AUDIENCE'S BEHAVIOUR
ANSWER: SEGMENT
3. FILL THE BLANK: WHEN YOU LINK GOOGLE ADS WITH GOOGLE ANALYTICS YOU ARE ABLE TO UNDERSTAND WHICH______ARE DRIVING PERFORMANCE
ANSWER: PAID KEYWORDS
4. WHEN CREATING A PRESENTATON BASED ON LOTS OF DATA WHAT PRINCIPLE SHOULD YOU BEAR IN MIND?
ANSWER: TAKE YOUR APPROACH TO YOUR AUDIENCE IN ORDER TO TELL A BETTER STORY
5. HOW IS SPREAD SHEET DEFINED
ANSWER: AN INTERACTIVE COMPUTER APPLICATION FOR THE ORGANISATION ANALYSIS AND STORAGE OF DATA
6. WHEN USING ANALYTICS PROGRAMMES ON YOUR WEBSITE, WHICH OF THESE DO NOT FALL UNDER THE CATEGORY OF A METRIC
ANSWER: BROWSER USERS USE TO ACCESS YOUR SITE
7. WHAT DO WEBSITE ANALYTICS ALLOW YOU TO DO
ANSWER: UNDERSTAND USERS BEHAVIOUR AND IMPROVE THE EFFECTIVENESS OF YOUR DIGITAL MARKETING EFFORTS
8. WHAT IS THE BENEFIT OF USING DIGITAL DATA
ANSWER: IT CAN HELP YOU MAKE INFORMED DECISIONS AND IMPROVE ONLINE PERFORMANCE
9. WHEN USING ANALYTICS ON YOUR WEBSITE WHAT DO WE MEAN BY THE TERM CONVERSION
ANSWER: THE ACT OF USER COMPLETING A GOAL
10. IN THE WORLD OF ANALYTICS THE TIME THE USER SPENT ON YOUR SITE IS CONSIDERATION WHICH TYPE OF DATA
ANSWER: METRIC
11.WHEN IT COMES TO WEB ANALYTICS WHAT INSIGHTS CAN YOU GATHER USING ANALYTICS TOOLS
ANSWER: HOW PEOPLE INTERACTS WITH YOUR WEBSITE
12.WHY SHOULD YOU AVOID FOCUSING ON COLLECTING AS MUCH DATA AS POSSIBLE
ANSWER: THE RIGHT INFORMATION AT THE RIGHT TIME IS MORE VALUABLE
13.WHEN USING WEB-BASED ANALYTICS TOOLS BY SEGMENTING THE DATA YOU WILL BE ABLE TO ACHIEIVE WHICH OF THE FOLLOWING
ANSWER: FIND INSIGHTS THAT CAN HELP YOU IDENTIFY WHERE TO MAKE IMPROVEMENTS
14. IN THE WORLD OF ANALYTICS TRACKING THE TYPE OF DEVICE THE USER ACCESSED YOUR SITE BY IS CONSIDERED WHICH TYPE OF DATA
ANSWER: DIMENSION
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