GOOGLE DIGITAL UNLOCKED ANSWERS
REACH MORE CUSTOMERS WITH ADVERTISING
1. WHAT IS ONE OF THE BENEFITS OF USING TEMPLATES FOR YOUR EMAIL MARKETING CAMPAIGNS
ANSWER: YOU CAN REUSE THE SAME TEMPLATE
2. WHEN PLANNING YOUR DISPLAY ADVERTISING WHAT DOES THE WORD 'PLACEMENT' MEAN
ANSWER: THE EXACT LOCATION OF YOUR AD ON A PARTICULAR PAGE OF A WEBSITE
3.WHEN ADVERTISERS RUN ONLINE ADS THAT TYPICALLY INCLUDE AN IMAGE FOR PEOPLE TO CLICK ON ITS CALLED
ANSWER: DISPLAY ADVERTISING
4.FILL THE BLANK: IN THE WORLD OF DISPLAY ADVERTISING REMARKETING IS A WAY TO_________
ANSWER: SHOW ADS TO PEOPLE AFTER THEY VISIT YOUR WEBSITE
5. WHEN CREATING VIDEO MARKETING CONTACT ON A BUDGET WHAT IS THE FIRST THING YOU SHOULD CONSIDER DOING
ANSWER: PLANNING YOUR CONTENT
6. WHICH OF THE FOLLOWING IS A KEY STRATEGY FOR DISTRUBUTING YOUR VIDEO CONTENT
ANSWER: SHARE VIDEOS ACROSS ALL OF YOUR DIGITAL MARKETING TOOLS
7. WHICH OF THE FOLLOWING IS A BENEFIT OF DISPLAY ADVERTISING OVER SEARCH ADVERTISING
ANSWER: APPEARING ON RELEVANT WEBSITES OFFERING ADVERTISING SPACES
8. WHEN USING DISPLAY ADVERTISING WHAT COULD YOU INCLUDE IN AN AD TO ACHIVE THE GOAL OF DRIVING MORE SALES
ANSWER: PROMOTIONS AND SPECIAL OFFERS
9.HOW CAN YOU ATTRACT SOCIAL MEDIA USERS TO SHARE YOUR VIDEO CONTENT ONLINE
ANSWER: USE HASHTAG
10. HOW CAN YOUR BUSINESS BENEFIT FROM VIDEO WITHOUT MAKING ONE YOURSELF
ANSWER: ADVERTISING ON OTHER PEOPLE'S VIDEOS
11. WHEN IT COMES TO E-MAIL MARKETING WHAT DO WE MEAN BY THE TERM A/B TESTING
ANSWER: A/B TESTING MEANS SPLITTING YOUR AUDIENCE AND SENDING EACH OF THEM A DIFFERENT VARATION OF YOUR E-MAIL
12. WHICH FORM OF TARGETING WOULD YOU USE TO DISPLAY ADS TO PEOPLE WHO HAVE PREVIOUSLY VISITED YOUR WEBSITE
ANSWER: RETARGETING
13.WHY IS IT IMPORTANT THAT YOU SET GOALS WHEN PLANNING YOUR DISPLAY AD CAMPAIGNS
ANSWER: TO HELP DETERMINE THE PERFORMANCE AND ALLOW FOR OPTIMISATION
14. WHAT CAN YOU DO TO HELP YOUR VIDEOS APPEAR IN SEARCH RESULTS?
ANSWER: GIVE DETAILED DESCRIPTIONS OF ITS CONTENT
15. WHEN LOOKING AT YOUR E-MAIL MARKETING METRICS, CLICK THROUGH RATE( OR CTR) HIGHLIGHTS WHICH OF THE FOLLOWING INSIGHTS?
ANSWER: % OF PEOPLE WHO CLICKED ON A LINK IN THE E-MAIL OUT OF THE TOTAL RECIPENTS
16. WHEN DISCUSSING DISPLAY ADVERTISING WHAT IS AN AD NETWORK
ANSWER: A PLATFORM ALLOWING THE ADVERTISE ON WEBSITES WITHIN THE NETWORK
17. WHICH OF THE FOLLOWING IS A BENEFIT OF SEARCH ADVERTISING OVER DISPLAY ADVERTISING
ANSWER: SEARCH ADVERTISING IS SHOWN TO CUSTOMERS WHO ARE SEARCHING FOR YOUR SPECIFIC TERMS
18. RETARGETING ALLOWS YOU TO
ANSWER: TARGET USER BASED ON THE SPECIFIC ACTIONS THEY TAKE ON YOUR SITE
19. IF THE ANALYTICS FOR YOUR VIDEO CAMPAIGN SHOWS PEOPLE ARE ONLY WATCHING THE FIRST FEW SECONDS OF YOUR VIDEO WHAT CAN YOU DO TRY
ANSWER: UPDATE THE DESCRPTION TO TELL MORE ABOUT THE VIDEO
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